In celebration of International Day of the Girl, Mattel, Inc. has introduced Team Barbie—a coalition of four professional rugby players from around the world who embody strength, resilience, and confidence. Through this initiative, Barbie aims to empower girls to embrace their abilities and believe that if they can see it, they can be it.
Team Barbie includes Ilona Maher of the United States, Ellie Kildunne of the United Kingdom, Portia Woodman-Wickliffe of New Zealand, and Nassira Konde of France. Each athlete is being honored with a one-of-a-kind Barbie doll made in her likeness, representing the power and potential of women in sports. These remarkable role models are breaking barriers in a traditionally male-dominated field, showing girls everywhere that confidence is something to celebrate, not hide.
“At Barbie, we believe that girls can be, and do, anything,” says Krista Berger, Senior Vice President of Barbie, Mattel. “We’re committed to breaking down the barriers–from gender stereotypes to self-doubt–that hold girls back from realizing their limitless potential. By showcasing the stories of incredible role models whose confidence has fueled groundbreaking success, we’re showing girls that the future of sports–or wherever their passion takes them–is theirs to claim, with Team Barbie cheering them on.”
Ilona Maher, who will also have her own Barbie doll available in 2026, reflects on her journey: “We all doubt ourselves at times, myself included. But I am where I am today, because I kept showing up anyway. Even through tough practice days or days I didn’t feel my best, I continued to put in the work, strengthen my skills, and believe in my ability. Which grew my confidence in myself and my career. I’m proud of how far I’ve come, and I’m not afraid to say it. If sharing my story can inspire other young girls to believe in themselves the way I have, then I’ll have truly made an impact. Being part of Team Barbie is about showing girls that confidence isn’t something to shy away from, but something to own. I’m honored to use my platform to empower the next generation to find that spark of confidence within themselves and let it drive them toward unlocking their limitless possibilities.”
Research conducted by Barbie found that one in three girls disengages from sports by age 14, often due to body confidence issues and a lack of role models. To address this, Mattel is donating to girls’ sports organizations in the U.S., U.K., France, and New Zealand to help unlock confidence through play and participation.
Learn more about Team Barbie and their inspiring stories at @Barbie.
