Nightfood, Inc., the better-for-you ice cream company recommended as the Official Ice Cream of the American Pregnancy Association, has launched a new website, SnackingFor2.com, to support current and future awareness campaigns focusing on the pregnancy community.

Nightfood has recently entered into initiatives with Ovia Health and Lamaze International to increase awareness within the American pregnancy demographic, which includes approximately three million women at any time.

“We’re days away from Nightfood being introduced to hundreds of thousands of pregnant women through our various initiatives,” remarks Nightfood CEO Sean Folkson. “Having a dedicated website will help ensure delivery of our complete pregnancy message to this large and dynamic demographic.”

As part of the pregnancy launch, Nightfood has expanded its team of health experts to include OB/GYN Dr. Jill Hechtman along with Registered Dietitian Nutritionist and health coach Joanna Foley, author of The Gestational Diabetes Cookbook and Meal Plan.

The new website contains an informational blog, profiles of the expanded Nightfood team of sleep, nutrition and pregnancy experts, and an offer for expectant moms to try two pints from their local supermarket through a cash-back rebate program.