In a world where screen time is at an all-time high, the YMCA is encouraging families and communities to look up, tune in, and reconnect through its powerful campaign, “Phones Down, Eyes Up.” The message is simple but deeply needed: life is happening all around us—don’t miss it because you’re staring at a screen.
The YMCA’s national effort aims to raise awareness about the effects of excessive phone use, particularly the way it can isolate us even when we’re physically together. The campaign video, featuring a young girl trying to get her father’s attention while he’s glued to his phone, is a touching reminder of the moments we miss when distracted by devices.
The Y is asking people to take the #PhonesDownEyesUp Pledge — a commitment to unplug for at least one hour each day to be fully present with those around them. Whether it’s having an uninterrupted dinner, playing outside, or simply talking without devices in hand, the YMCA wants families to prioritize real-life connection.
This initiative is especially timely as digital fatigue grows and youth mental health challenges rise. By putting down our phones, we not only reclaim meaningful moments but also model healthy behavior for kids who are growing up in an always-on world.
Visit ymca.org/phones-down-eyes-up to learn more, take the pledge, and download resources to help your family or organization embrace the movement. Because sometimes the most important connections are the ones right in front of us.
