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Chuck E. Cheese Expands Partnership with American Society for Deaf Children with New ASL Initiatives

Chuck E. Cheese joined the American Society for Deaf Children (ASDC) to launch the first “Sign-Along” videos in ASL and national FUNdraising initiatives to provide more inclusive experiences for D/HH kids and employees alike. The first Sign-Along videos in American Sign Language (ASL), recently rolled out on the official Chuck E. Cheese YouTube channel and across the Chuck E. Cheese in-store media platform. These videos are a testament to the brand’s commitment of providing accessible content for all kids to enjoy. In addition, in collaboration with ASDC, Chuck E. Cheese will launch a series of training videos for team members across all fun centers this fall. These videos will focus on teaching basic deaf culture, a variety of greetings in ASL, plus best practices for serving and interacting with guests who are deaf or hard of hearing, ensuring a welcoming and accommodating environment for all. chuckecheese.com

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