The beloved purple dinosaur is making a heartwarming return! Mattel has introduced an all-new Fisher-Price® Barney toy line inspired by the animated series Barney’s World™, designed to foster self-love, imagination, and emotional growth in young children. Featuring interactive plush toys, role-play sets, and sensory elements, this collection encourages kids to explore self-expression and confidence through play.
As part of this initiative, Mattel has released a Parent Companion Guide alongside the YouTube special Barney’s World: I Love Me Too, which helps families spark conversations about self-esteem and positivity. With research showing that kids start doubting themselves as early as age five, these resources empower parents to model and nurture self-love at home.
Plus, in partnership with Good+Foundation, Mattel is donating Barney: I Love You books to support families in need. The new Barney toy line is available exclusively at Walmart, and Barney’s World is now streaming on MAX, Cartoonito, and YouTube.
