Creativity isn’t just for kids; parents can benefit too! Crayola, the beloved brand behind countless colorful memories, just launched the Crayola Creative Styles Tool, a free, research-backed resource designed to help adults uncover their unique creative strengths.
With just a five-minute quiz, users receive a personalized report that explores how they think, engage, and perceive the world creatively. Whether your approach is expansive and idea-driven or focused and detail-oriented, reflective or hands-on, independent or collaborative, this tool reveals your natural tendencies and offers tips for working with others who think differently.
Cheri Sterman, Crayola’s Senior Director of Education, explains, “When parents and teachers understand their creative styles, it boosts their confidence in supporting children’s creativity.” And it’s not just about fun! Research shows creativity strengthens problem-solving, collaboration, resilience, and even well-being. It also predicts career success and satisfaction, proving it’s a skill worth nurturing at any age.
Developed over five years with creativity experts, including Dr. Gerard Puccio from SUNY Buffalo State, the tool challenges the myths that creativity fades with age or is reserved for a lucky few. Instead, it confirms that everyone is creative in their own way, and that diversity in creative thinking fuels innovation.
The launch coincides with the fifth anniversary of Crayola Creativity Week, a free program reaching millions of students worldwide with inspiring activities and lessons.
Parents can now explore their creative styles and, in turn, spark their children’s imagination by visiting them online. It’s a colorful way to connect, create, and celebrate the power of creativity, no crayons required!
