Reflecting on the Past and Celebrating the Present
For 35 years, Baton Rouge Parents Magazine has been a trusted resource, a voice for local families, and a reflection of the parenting journey in our community. What began as Baton Rouge Kids in 1990, on a kitchen table in Baton Rouge, has grown into a multi-market publication, built on meaningful connections, authentic storytelling, and the unwavering support of our readers, partners, and team.
As we look back on the people, covers, and moments that have shaped us, we look ahead with gratitude and purpose. In this anniversary feature, we’re celebrating the THEN and NOW. Thank you for being a part of our journey.
THEN…AND NOW
ON THE COVER
For the 35th anniversary edition of Baton Rouge Parents Magazine, we recreated the cover that started it all. In July 1990, Alisha Saucier and Kendall Wilson appeared on our debut cover (originally named Baton Rouge Kids) in a fun outdoor shot by Kleinpeter Photography. Thirty-five years later, 2024–25 Cover Kids Isaiah F. and Aviana C., are featured on the recreated cover—photographed once again by Kleinpeter Photography. Troy Kleinpeter has been behind the lens for it all. When discussing the anniversary and recreation of the cover, he shares, “It’s crazy. In my mind, I think I’m only 25, but ‘dem old bones are aching!’”
A FAMILY JOURNEY
Founder Amy Foreman-Plaisance paved the way for what would become Baton Rouge’s most sought-after parenting publication. Today, her daughter-in-law, Amy L. Foreman, carries that legacy forward, elevating the magazine to new heights.
“There’s nothing quite like the moment when you realize that after 35 years and over 400 months of publishing Baton Rouge Parents Magazine, that we have reached a meaningful milestone. It’s a testament to our collective efforts, and I couldn’t be prouder of each and every one of you. This milestone is a point of reflection for me, a chance to appreciate the journey and take pride in our achievements, resilience, learning, changes, growth, and building a legacy in our industry.
I have lived vicariously through the years with the magazine, and why not? I was right there alongside with our readers, raising my own three children, some bonus kids, and even now with my grandchildren. The magazine aligned with my personal values, offering me a sense of purpose, and has made a deeply personal impact on me. I would like to thank our readers and advertisers and sponsors who made this all possible. But it’s not just me—everyone has played a crucial role in shaping the magazine and its impact on our community. Their contributions have been invaluable, and I’m deeply grateful for your dedication.
Our 35-year milestone is not just about the magazine, but also about our professional team. We work hard, but we also know how to have fun. The magazine has given us all a sense of self-confidence and belief in our abilities. We’ve learned that we can tackle challenging situations, which empowers us to take on even bigger challenges. The awards, promotions, and community recognition are all great, but the real pride comes from the moments when a teammate realizes they’ve reached meaningful goals of their own. Their contributions are not just valued, but encouraged. We are all investing in the future and in turn, we are strengthening the organization and ourselves.
As we celebrate our past, it’s also important to look to the future. Everyone has played a big part in shaping the future direction of the magazine, and I’m excited to see what the next 35 years will bring for Baton Rouge Parents Magazine,” shares Foreman-Plaisance.
Building on this foundation, Publisher Amy L. Foreman reflects on her own journey with the magazine and what lies ahead.
“It’s hard to believe I started with this magazine when I was just 19. Over the years, I’ve truly grown up here—working in every department except sales—which has given me a well-rounded understanding of how this business runs from the inside out.
Some of my biggest life moments happened while working here: I got engaged, married, found out I was pregnant, and had my first child—all before stepping away to be a stay-at-home mom for a time. In that span, parenting itself evolved dramatically. Technology has become deeply woven into family life, and the resources available to today’s parents are lightyears beyond what existed in 1990, when this magazine first launched.
Back then, my mother-in-law Amy started this publication out of necessity—she couldn’t find a local parade schedule for her oldest son, my husband, Brandon. Fast-forward to today, and I feel incredibly honored to carry her legacy forward as publisher. Amy taught me so much, and along the way, I discovered my own passion: creating a magazine that informs, entertains, and supports families.
Looking ahead, I’m excited to grow our reach across Louisiana while keeping Baton Rouge Parents Magazine a trusted, go-to resource for families. One of the greatest joys of my job is working with our Cover Kids each month. I’ve watched so many of them grow up, and they’ve become like extended family. But nothing beats the messages I get from readers saying one of my columns truly spoke to them. That connection is why I do what I do,” says Publisher Amy L. Foreman.
PARTNERS IN SUCCESS
Kleinpeter Photography has been the creative force behind every cover photo since the magazine’s inception. Owners Troy and Kelly Kleinpeter have been an essential part of the Baton Rouge Parents team, growing alongside the publication over the past 35 years.
Reflecting on the journey, Kelly shares, “Being a part of Baton Rouge Parents has been an unbelievable experience for us as a fairly new business 35 years ago. Troy and I were newly married and every month we would meet Amy Plaisance somewhere in Baton Rouge to photograph the cover. I will say that of all the covers over the last 35 years, my absolute favorite is the first cover with the two kids and the hose pipe. I truly believe that our portrait business is what it is because of our monthly ad in the magazine. It gives us the opportunity to reach out to thousands of families in our area every month. Brandon and his wife Amy have now taken over for his mom, and we love working with them and their staff. We consider them part of our Kleinpeter Photography family and look forward to working with them for many more years to come.”
Building on Kelly’s sentiment, Troy adds his own perspective on how the experience has shaped their journey: “It’s crazy how fast 35 years have gone by. I have met some really amazing people and children. I have always loved working with people, and Baton Rouge Parents Magazine has brought in so many people of all walks of life. I look forward to meeting new people, and the magazine has definitely brought them into my life. As I look back, some of the Cover Kids are married with children and I can’t believe how my life in the photography business has come full circle.”
In addition to the Kleinpeters, we’re grateful to have had other longstanding partners who have trusted us to help their businesses grow since the very beginning. McDonald’s and REfinery Children’s Consignment Boutique have consistently supported the magazine, and their continued trust means so much to us.
BY THE NUMBERS
# of Staff
1990: 5
2025: 28
# of Markets
1990: 1
2025: 5
# of Issues Published
1990: 6
2025: 420+
# of Cover Kids
1990: 16
2025: 420+
# of Articles Written
1990: 30
2025: 2,100+
HERE’S TO 35 MORE…
While the world of parenting will keep evolving, our mission remains the same: to support and empower families with trusted resources and connection. We’re incredibly grateful to celebrate this milestone with you, and we couldn’t have done it without your continued support.
