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Moms, Tailgating, and Fashion


Tailgating is the great American tradition. It’s a great excuse to come together with family and friends to enjoy plenty of fun, food, and football. What’s really taking off in Tiger Stadium, though, is the fashion. Moms headed to their favorite tailgate spots with their families are known for taking their purple and gold wardrobes and bringing them to another level in Baton Rouge.

This month, we visited a local boutique, Hey, Penelope, that is known for making sure families have all they need from fashion to tailgating essentials for game day. Desiree Guidry, the owner, specializes in all things football, tailgating and LSU, and when it comes to moms dressing up for the game, she encourages to strive for comfort.

Tailgating Fashion Tips

  1. While there’s nothing wrong with dressing up, loose-fitting knits or jersey tee-type materials are the go to. Louisiana is hot as is, so with materials like that, you’re less likely to ruin your overall look with visible sweat stains. Items that breathe well and aren’t made up of odd fabrics are your best bet while tailgating, especially during the earlier games.
  2. For the mom who enjoys attending events that feature the games in a fancier setting, items that are versatile are key. That way, they can easily be dressed up by pairing with more jewelry or cardigans/blazers. Examples include front tucking a simple graphic tee and pairing it with a cardigan and dark denim. The same top can also be worn alone with distressed cutoffs and your favorite slip on tennis shoes while tailgating. You’ll get more use out of these pieces than having to buy specifics for each event–and you’re sure to be extremely comfortable. 
  3. Comfortable clothing helps boost confidence, and when you’re comfortable in what you’re wearing, you’re bound to have an even better time while tailgaiting!

Hey, Penelope even offers personal, in-house designed graphic tees and boutique items in a variety of neutrals to get you through the whole season as well. ■

Football Fashion Giveaway
Because we know any mom would be thrilled to add to her game day attire, we have teamed up with Hey, Penelope to bring Baton Rouge Parents Magazine readers a fabulous giveaway this month.

From Monday, September 16 through Friday, September 20, readers can go to Facebook and like Jami and Katrina's Facebook page: @jamiandkatrina and Hey, Penelope’s: @heypenelopedesign. Then, tag a friend in the giveaway video for a chance to win. 

The winner will receive $150 worth of her choice of football season-geared shoes, apparel, and accessories (to use before 2019 season’s end) at Hey, Penelope.

The prize must be redeemed in store at the Jefferson location only. Prize is not valid for cash or general store credit. 

The prize cannot be applied toward exchanges/store credit after redemption. For more information, call (225) 924-5338.

We hope you have a fun football season. And, as always, Geaux Tigers!

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30 Aug 2019


By Jami Redmond and Katrina Liza

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